Which of the following is NOT a triggering term for advertisements under TILA?

The correct choice highlights that "Loan amount" is not considered a triggering term under the Truth in Lending Act (TILA). Triggering terms are specific words or phrases that require a creditor to provide additional information to ensure that consumers are adequately informed about the credit terms being advertised.

Under TILA, the terms that are classified as triggering require more detailed disclosures, including the annual percentage rate (APR), the down payment amount or percentage, and the terms of repayment associated with the loan. Since "loan amount" does not fall into the category of terms that necessitate additional disclosures, it is therefore not a triggering term.

This distinction is important in the context of advertising because it reflects the regulatory intent to ensure transparency and clarity in financial transactions, particularly regarding the specific details that can significantly influence a borrower's decision-making process. Thus, understanding which terms are not triggering allows lenders to craft their advertisements in compliance with TILA while also making it clear to potential borrowers what information they may need to research further.